Custom Hatproof hats: Tuscan excellence that carries the name of Made in Italy up high.
Handmade in compliance with the best Made in Italy tradition, with attention to every detail and trendy: i personalized hats for men and women signed Hatproof are the accessory that can make the difference in every Look.
Wide-brimmed straw hats with patterned headband: each model is a journey that accompanies you to discover one sustainable artisan fashion, respecting the environment and people.
We love to pack a hat tailored for you. We make our experience available to give life to the model of your dreams.
Hats with embroidery, initials or the signature of your favorite city: choose how to make your Made in Italy hat unique.
Impress those you love with Hatproof custom hats.
Giving a personalized hat allows you to create a unique, unrepeatable gift that speaks from heart to heart.
And it is from the heart that it all began.
Let us tell you a story, a story of love and hats ...
August 1937, Primario and Oriana walk arm in arm around the lake, where they went for a trip with their respective families. Together with them, Oriana's little sister, fifteen, now a few steps forward, now back.
In the cool of the trees he enjoys picking up the few flowers that survived the August heat and undoes the fabric bow that holds the hat tied around his neck with his hand, to get some air, using it as a fan.
Oriana turns around just in time to admonish her: "Annina, be careful that it flies ..."
The words remain suspended, while Annina's straw hat pirouettes in the air, higher and higher, higher and higher ...
Primary takes leave of his beloved's arm and tries to run after the fugitive.
Arrive at the edge of the path, where the lake vegetation becomes higher, stretch your arm and… clench your fist.
The hat lands softly in the water and disappears into the placid mirror of the lake.
Annina puts her hands to her mouth, her eyes fill with tears.
"Now who tells mom and dad?"
And it dissolves in a desperate cry.
Oriana wraps her in a hug.
"Come on, we'll buy a new hat, don't worry."
In his heart, however, he knows that the family will not be able to afford to buy it anytime soon.
Primary returns to the girls, still panting from running.
“I'm mortified, Annina, I didn't make it. The hat flew over the branches and fell into the water. "
The little girl raises her eyes swollen with tears and nods her head slightly.
Primary feels his heart tighten in front of that gaze.
Without thinking, he approaches the baby and wipes her damp cheeks. The words come out of his mouth almost prophetic:
“Annina, look at me. I promise: I'll give you a new hat, personalized just for you. You can choose a straw hat, with a wide and beautiful brim like the one they wear in the city, or a hat embroidered with the initials of your name. "
"With my name embroidered on the hat?"
The little girl lights up and smiles back her tears with a broad smile.
“That's right,” Primary replies. He meets Oriana's gaze who seems to say “Thank you”, without speaking.
These are hard times, you can't afford custom hand-embroidered hats, you can't afford many things ...
A promise is a promise: Aunt Anna's personalized caps.
A promise is a promise.
So, exactly ten years later, in 1947, Primario shows up at the door of the Tomei family holding two bright blue hat boxes.
Anna rushes to the door beaming.
The brother-in-law brought him not one, but two as a gift custom straw hats, handmade in his artisan workshop in Campi Bisenzio (Florence).
A wide-brimmed white straw hat with aqua green bow, with the letter “A” embroidered by hand on it.
The other, a panama hat of exquisite workmanship, engraved with the date of that fateful day when the hat flew off into the lake.
Aunt Anna still keeps that embroidered hat hanging in her room today, as a reminder of her ambitious promise.
We told you that Hatproof hats are a love story that has lasted for generations!
Do you want to know our history better? Discover our Tuscan hatters shop.
Personalized hats hand-sewn in Tuscany, with Amore.
In each Hatproof custom embroidered hat there is a promise. The same promise of the great-grandfather Primario to little Annina.
It is the commitment of those who, every day, work with passion to ensure the highest quality at every stage of processing.
Hats for men and women, panama hats, Fedora hats and much more: each piece tells the story a story of Excellence, which is handed down from generation to generation.
From Florence to your home: ask for your bespoke hat, as unique as you are.
For a special gift, or to fix forever a unique event in your life, ask for yours personalized hat, hand embroidered. You can choose the model, the writing and the colors. Our craftsmanship is at your service to give life to your bespoke hat model, to be purchased conveniently online.
Do you want to ask the opinion of an expert? Contact our Fashion Consultant
Tell us about your custom hat project: how you want it, in which material and model. Our consultant will be able to advise you on the best choice for you.
Live the Hatproof dream.
Contact us for one free advice.