“The Panama hat is, first of all, art. An expression of timeless fashion, a style that does not bend to the schemes. Few hats can boast a soul so similar to that of a man. "
Panama hat. A story that comes from afar
The history of the Panama hat comes from far, far away ...
Imagine the scene.
1914, the Caribbean sun peaks over the heads of the retired workers. American President Theodore Roosevelt wanders around the works. From time to time he nods, shakes hands with the foremen, his thick mustache bends upwards.
Is that a smile on the president's face? Well yes: the works for the construction of the Panama Canal are finally completed.
An enterprising photographer makes his way through the onlookers.
"President, a photo to document the company."
Roosevelt grunts: that's a yes. The hand on the hat, the stern expression that stretches out for a click.
This is the pose that gave rise to the worldwide fame of the "Sombrero fino de paja toquilla", the original name of the panama hat.
Panama hats. A name, a style, an institution
Panama hats were not long in gaining success in the United States of America (where the hat is renamed “Panama Hat”) and in Europe.
Today, the undisputed king among men's and women's hats all over the world, it is a symbol of elegance, culture and timeless style.
But the origin of the Panama hat is even older
The roots of the famous Ecuadorian headdress go back, in fact, to Ecuador, its country of origin. Contrary to what one might think, the name does not indicate a particular shape of hat, but rather a craftsmanship of the young palm sprouts of Ecuador, called “carludivia palmita”.
The Panama can therefore be declined in various hat models, for men and women (cloche, colonial hat, borsalino, etc ...).
Today his fame is associated with the headdresses of the most famous faces in Hollywood, timeless actors and celebrities who have contributed to making him an undisputed symbol of elegance.
"Fashion passes, but the style of the Panama hat remains timeless"
What makes the Panama hat unique?
Aesthetic beauty is not the only element that contributes to the fame of the famous Panama Hat.
What makes it unique is the handwork, an art that is handed down from generation to generation and draws on a centuries-old heritage.
The care and attention given to each specimen make each Panama unique. A masterpiece of technique ready to give its touch of charm to every outfit, from the most elegant to casual.
Panama Hatproof hats
The best story to tell is the one that has yet to be lived. Then relax and let yourself be carried away.
You walk through the streets of Capri, the shade of the shrubs creates a play of light on the path.
The fresh wind messes your thoughts, on the ferry that plows the waves in Portovenere.
And again, the blooming bougainvillea envelop you in the thousand colors of Positano.
How much peace in a sip of sun in Portocervo.
One last dip and behold, it is evening. The white houses of Ostuni are tinged with red and pink reflections.
It's time to go back. To be lulled by the inviting scents of Amalfi.
The street lamps light up like flowers of light along the streets of Portofino.
It is the golden hour.
Nothing less, nothing more.
Your Hatproof dream is just waiting for you to turn into reality.