We love Tuscan craftsmanship and its authentic tradition: we work each plait strictly by hand, as the patient Tuscan 'trecciaiole' did.




Florence Straw is ideal for everyday wear, thanks to its refined appeal that also goes perfectly with casual and sporty outfits.
ancient tradition
Florence Straw
Casual but elegant, the Paglia di Firenze is the oldest tradition of the Made in Italy hat: authentic hand-worked wheat braid since 1700.